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Company type
Industry leader
The problem
Bringing Radisson hotels to life
Radisson Hotels embarked on a journey to elevate their digital presence on a global scale, seeking a partner capable of ensuring brand consistency across multiple platforms and regions. The challenge was to create a unified and engaging brand experience that would resonate with diverse audiences worldwide. This transformation required more than just a digital facelift—it demanded a strategic approach that could integrate localization, personalization, and immersive experiences into every customer interaction.
At the heart of this transformation was the goal to drive sales and boost conversion rates across Radisson’s website and proposal platforms. Radisson recognized the need to go beyond traditional digital strategies by focusing on enhancing the overall customer experience. By making every interaction meaningful and visually engaging, they aimed to turn potential leads into loyal customers, thereby strengthening their global portfolio.
The solution
Seamlessly blended digital content
To meet Radisson’s ambitious goals, we deployed our global network of 3D photographers to capture high-quality, immersive visuals of over a hundred Radisson hotels around the world. These 3D tours provided potential guests with a virtual, in-depth experience of the hotel properties, allowing them to explore rooms, amenities, and surroundings as if they were physically present. This level of immersion was designed to build trust and excitement, setting Radisson apart in a competitive market.
The integration of these 3D tours into Radisson's digital booking funnel and sales processes marked a significant shift in how the brand engaged with its customers. By seamlessly blending immersive content into the user journey, Radisson could offer a more personalized and engaging booking experience. This approach not only enhanced customer satisfaction but also aligned perfectly with their goal of increasing conversion rates and driving higher engagement.
"Super proud of this team and the Innovation that we are driving to position Radisson Hotel Group as the most innovative company in the hospitality industry. We are many minds with one mindset."
Raul Alvarez Barrera
Global Vice President Digital,
Radisson Hotel Group
The results
Proof, meet pudding
The implementation of immersive 3D tours led Radisson to conduct a series of A/B tests and focus groups, specifically targeting their business booking audience. The results were overwhelmingly positive, showing significant improvements across key performance metrics. Interactions on the website surged, enquiries from potential clients increased, and average spending per booking saw a noticeable uptick. The immersive content effectively bridged the gap between online browsing and booking decisions, demonstrating its power as a conversion tool.
The most striking outcome was the dramatic increase in conversion rates. In an industry where even a small percentage increase can result in substantial revenue gains, Radisson experienced a 12% rise in conversion, coupled with a 1.5x increase in average order value. Given that a mere 0.1% uptick in conversion equates to €500,000 in revenue for Radisson, the impact of these results on the company’s bottom line was nothing short of transformative.
+35%
Increase in enquiries
"HeadBox has been able to operationalize technology and AI to add value to our distribution engine and guest experience. Your creativity, your out of the box thinking and bold approach are a true asset for us! You inspire us to go the extra mile!"
Eric De Neef
Global Chief Commercial Officer,
Radisson Hotel Group
The accolades
Award-winning tours
Radisson’s innovative approach to digital content did not go unnoticed in the industry. The brand’s commitment to enhancing customer experience through immersive 3D tours earned them widespread recognition in 2023. They swept the awards circuit, taking home a total of five prestigious honors. Among these were a double gold at the European Customer Experience Awards, where the tours were praised for setting new standards in the hospitality industry.
Further accolades came from the Tourism Innovation Awards and the International Customer Experience Awards, where Radisson’s digital transformation strategy was celebrated as a leading example of customer-centric innovation. These awards not only validated the effectiveness of their strategy but also solidified Radisson’s reputation as a forward-thinking leader in the global hospitality market.
Take your proposals to the next level
Book a demo with our sales team today to find how 3D Studio could elevate your proposals and increase bookings.
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